West Aussies versus the local mozzies

This is a special guest post from Dr Abbey Potter, Senior Scientific Officer, Environmental Health Hazards, WA Health. I’m currently mentoring Abbey as part of The Public Health Advocacy Institute of WA (PHAIWA) Mentoring Program. Its been a great experience as we navigate through some of the strategies to raise awareness of mosquito-borne disease and advocate for better approaches to addressing the public health risks associated with mosquitoes.

fightthebite_wahealth_flyer

Living in WA, we’re all too familiar with the pesky mosquito. We know they bite but what we often don’t consider is that they can transmit serious and sometimes deadly diseases. In fact, a recent survey of locals indicated that knowledge of mosquito-borne disease is pretty limited, particularly among younger adults aged 18-34 years and those living in the Perth Metro. It’s pretty important we’re aware of the risks posed by these pint-sized blood suckers and how you can avoid them… and here’s why!

The Facts

On average, more than 1,000 people will be infected with a mosquito-borne disease in WA every year. Our mossies can transmit Ross River virus, Barmah Forest virus, West Nile virus (Kunjin substrain) and Murray Valley encephalitis virus. All four cause diseases that are debilitating at best, causing weeks to months of symptoms. Murray Valley encephalitis is limited to the north of the State but is so serious it can result in seizures, coma, brain damage and even death.

Forget the bush, most people bitten in their own backyard. West Aussies are all very prone to getting eaten alive while socialising outdoors but if you’re up in the north of the State, you’ve also got a much higher likelihood of being bitten while boating, camping or fishing or working outside, compared to the rest of the state.

And don’t think you’re off the hook when you head off on holidays. A further 500 WA residents return from overseas travel with an exotic mosquito-borne disease every year. Heading to Bali? Beware of dengue, especially young adult males who return home with the illness more than others. There is limited mosquito management in many overseas countries where disease-transmitting mozzies can bite aggressively both indoors and throughout the day. This catches West Aussies off guard, as we are accustomed to mozzies biting outdoors, around dusk and dawn. When you’re in holiday mode it’s likely that you’ll be relaxing, having a couple of drinks and not thinking about applying repellent. Oddly enough, mosquitoes may actually be more attracted to people whose body temperature is higher. This happens naturally when you consume alcohol, so best pull out the repellent before you crack your first beer.

Despite our attractiveness to mosquitoes, we aren’t really aware of the most effective ways to avoid bites or how we can do our bit to reduce breeding in our own backyards. If you live by the mantra Cover Up. Repel. Clean Up you’ll have no problems!

mandurah_sep2014

Western Australia has some amazingly beautiful wetlands but these saltmarshes around Mandurah can produce large populations of nuisance-biting mosquitoes!

Cover Up

If you know you are going to be outdoors when mosquitoes are active, wear loose, long-fitting clothing that is light in colour. Believe it or not, mosquitoes can bite through tight pants as tough as jeans – I’ve witnessed it!

If you’re staying in accommodation that isn’t mosquito-proof, consider bed netting.

Try to keep children indoors when mosquitoes are most active. If exposure can’t be avoided, dress them appropriately and cover their feet with socks and shoes. Pram netting can also be really useful.

Admittedly, it’s not always practical to wear long sleeves during our warm summer nights, so there are going to be times when you need to use repellent. Choose a product that actually works and apply it appropriately so it does the job. Despite our best intentions, this is where we often go wrong. There are a few basic things to cover here, so stick with it!

Ingredient: Science tells us that the best active ingredient for repelling mosquitoes is diethyltoluamide (DEET for short) or picaridin. You need to look for either one of these names on the repellent label under the ‘active constituents’ section.

Unfortunately, natural repellents and anything wearable (e.g. bands, bracelets or patches) have very limited efficacy. Experts don’t recommend you use them and I consider this very wise advice. It only takes a single mosquito bite to become infected and chances are you will receive at least one if you rely solely on a product of this nature. It just isn’t worth the risk.

mosquito_repellent_wristband_october2015

Percentage: The next thing to consider is the percentage of the active ingredient. This can range anywhere from 7% to 80% which can make choosing a repellent confusing. Just remember, the higher the percentage, the LONGER the product will remain active for. It doesn’t mean it will repel mosquitoes better.

A repellent containing 16-20% DEET will provide around 4-6 hours of protection, and is a good place to start. Repellents labelled ‘tropical strength’ usually contain greater than 20% DEET – they are useful when you spend longer periods exposed to mosquitoes or if you are heading to a region where dengue, malaria or Zika is problematic. Kids repellents usually contain picaridin or <10% DEET.

Sometimes it can be tricky to work out the percentage of the active ingredient. You can see the Bushmans example below states this clearly, but the other bottles list the ingredient in grams per litre (g/L). No need for complex maths – just divide by 10 and you have the magic number! For example, the RID label below reports the product contains 160g/L of DEET. This would convert to 16% DEET – easy!

You can see a few examples here of effective repellents:

repellents_potterpaper

How to Apply: No doubt we would all prefer if repellents didn’t feel quite so gross on our skin or didn’t smell so bad. Even I have to admit that before I moved into this field, I was guilty of putting just a dab here and a dab there. Unfortunately, this is flawed logic that will only result in you being bitten!

Repellents must be applied correctly to be effective. That means reading the label and applying it evenly to all areas of exposed skin. Remember to reapply the product if you are exposed to mosquitoes for longer than the repellent protects you for. You’ll also have to reapply the repellent after sweaty activity or swimming.

For more information on repellent use in adults and children, click here.

Clean Up

Mosquitoes need water to breed, but only a very small amount. Water commonly collects in a range of things you may find in your backyard including pot plant drip trays, toys, old tyres, trailers and clogged up gutters. Mosquitoes also love breeding in pet water bowls, bird baths and pools if the water is not changed weekly or they are not well maintained. Rain water tanks can also be problematic so place some insect proof meshing over any outlets. When you’re holidaying, cover up or remove anything that may collect water.

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If you need more official info from WA Health about mosquito-borne disease or simple ways to prevent being bitten click here. And if you want to read more about how much West Aussies know (or don’t know) about mossies, check out Abbey’s excellent paper here! Joint the conversation too on Twitter by following Abbey and Cameron.

Could a podcast stop mosquito bites?

podcasting_mozziebites

This week I’m attending OzPod 2016: the Australian Podcast Conference, a workshop at the ABC, Ultimo. Celebrating International Podcast Day, the workshop brings together podcasters for “an event for the expanding podcast industry to escape the studio or office and meet with peers to share experiences, information, insights and ideas around audience acquisition and retention, new technologies, the rise of the podcast in traditional media, monetizing and of course the fine art of storytelling.”

 So, why am I going? I don’t even have a podcast!

I may not have a podcast now but I hope to start playing around with the platform soon as a complement to my other efforts to spread the word on science communication and public health awareness.

I’ve been thinking about kicking off a podcast for a while but have been a little reluctant due to time commitments. More importantly, I’ve also wanted to have a clear idea of what exactly I want to do.

In a previous life, I co-hosted a radio show on FBI Radio (during their test broadcast days) with my wife called “Good Morning Gidget”. It was a Saturday morning show of surf music and interviews with professionals involved in a wide range of coastal-based activities, from marine biologists to surf shop owners. Despite the early start on a Saturday morning, it was a load of fun. I’d also worked behind the scenes producing a couple of music shows. If I had more time, I really would have liked to pursue more work with community radio.

Perhaps podcasting will be the backup plan.

flashforward_swatting

It’s great to listen back to packaged interviews with radio, like the Health Report (I’m talking zika virus) but I was also lucky enough to have a chance to contribute to a few podcasts this year. I spoke with Science On Top about the outbreak of Zika virus and the implications it has for Australia, Flash Forward on what will happen if we eradicate mosquitoes from the planet and ArthroPod on what its like to study mosquitoes for a living!

All these were a lot of fun and were really motivating for me to want to get started with podcasting myself.

I feel like my experience with sound recording and ongoing engagement with media provides a solid background in most of the technical skills I need to get started. I’m hoping I’ll leave the OzPod 2016 conference with a few more tips on story telling and structuring a podcast too.

What I’ve been struggling with is format. I like the conversational nature of most podcasts but as I’ll probably be doing everything myself, perhaps a more structured and edited podcast is the go?

There are very few podcasts I listen to that are built around a one-person show. I’m not sure I could pull it off. Does anyone really want to listen to me ramble on for 20 mins about mosquitoes? 40minutes?

Sometime over the coming summer I hope to launch a short series of podcasts covering some of the basics of mosquito biology and how that relates to the ways we protect ourselves and our families from mosquito bites and mosquito-borne disease. I want to share my fascination with mosquitoes and explore some of the gaps in our understanding of mosquitoes, particularly their role in our local environment. 

Hopefully I can recruit some of my colleagues from around Australia for a chat too so we can share a little about the science behind our public health messages and what life is like to be chasing mosquitoes around swamps all summer

Sound like a good idea? Join the conversation on Twitter and let me know what you think, would you listen to a podcast about Australian mosquitoes?

 

 

 

 

 

 

Social media and blood suckers showcased at the International Congress of Entomology

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Digital technology is changing a lot about how we undertake entomological research and communicate the results of that research to the community and policy makers.

This week in Orlando, Florida, is the International Congress of Entomology (ICE). A huge gathering of entomologists from around the world. While it was a great pleasure to be invited to participate, I couldn’t get over there this time.

I will, however, have a chance to present my work in the Symposium “Entomology in the Digital Age”  Friday, September 30, 2016 (01:30 PM – 04:45 PM), Convention Centre Room W222 A.

In the presentation I’ll share some of the reasoning behind my use of social media to engage the community with both entomological research and public health communication. Most importantly, it will focus on some of the metrics I’ve recorded alongside my use of social media, maintaining a blog of research and writing for outlets such as The Conversation.

I’ve written about my use of social media and how it can help extend the reach of public health messages and presented on the topic alongside a range of great speakers at the 2014 Entomological Society of America meeting in Portland.

This time around, technology is playing an even more direct role in my presentation! I’ve pre-recorded my presentation and it will be shown to the audience on the day among other presentations. I’ll also be checking into the session to answer questions. Despite the fact I’ll need to be up around 1:30am due to time differences, it should be fun.

See the abstract below…

Taking entomological research from the swamps to the suburbs with social media

Cameron E Webb

Connecting scientists and the community is critical. This is particularly the case for medical entomologists working in the field of mosquito-borne disease where the translation of entomological research into improved public health outcomes is a priority. While traditional media has been the mainstay of public health communications by local authorities, social media provides new avenues for disseminating information and engaging with the wider community. This presentation will share some insights into how the use of social media has connected new and old communications strategies to not only extend the reach of public health messages but also provide an opportunity to promote entomological research and wetland conservation. A range of social media platforms, including Twitter, Instagram, and WordPress, were employed to disseminate public health messages and engage the community and traditional media outlets. Engagement with the accounts of traditional media (e.g. radio, print, television, online) was found to be the main route to increased exposure and, subsequently, to increased access of public health information online. With the increasing accessibility of the community to online resources via smartphones, researchers and public health advocates must develop strategies to effectively use social media. Many people now turn to social media as a source of news and information and those in the field of public health, as well as entomological research more generally, must take advantage of these new opportunities. doi: 10.1603/ICE.2016.94611


If you’re at ICE, you can also catch up with my PhD student David Lilly who’ll be presenting our research into the development of insecticide resistance in bed bugs as part of the symposium “New Insights into Biology, Resistance Mechanisms, and the Management of the Modern Bed Bug” Friday, September 30, 2016, 01:30 PM – 04:45 PM, Convention Center, West Hall F4 (WF4).

Novel insecticide resistant mechanisms in the common bed bug, Cimex lectularius

David Lilly, Cameron E Webb and Stephen Doggett

Introduction: Research on field strains of Cimex lectularius from Australia has identified widespread resistance to pyrethroid insecticides, but variability in the magnitude expressed. To determine if differences in resistance mechanisms exist, collected strains were examined for the presence of metabolic detoxification and/or cuticle thickening. Methods: The presence and relative contribution of detoxifying esterases or cytochrome P450 monooxygenases were assessed. Bed bugs collected from Parramatta (NSW), Melbourne (VIC) – 2 strains, ‘No.2’ and ‘No.4’, and Alice Springs (NT) were exposed in topical bioassays employing deltamethrin and two pyrethroid synergists: piperonyl butoxide (PBO) and EN16/5-1. PBO inhibits both monooxygenases and esterases, whereas EN16/5-1 will inhibit esterases only. Thus in a comparative bioassay, the results can infer the dominant enzyme system. The Parramatta strain was then selected to study the potential presence of cuticle thickening. Nine-day-old male bed bugs were exposed to filter papers treated with the highest label rate of Demand Insecticide®(200mL/10L of 25g/L lambda-cyhalothrin) and were grouped according to time-to-knockdown (< 2 hours, ≥ 4 hours, and survivors at 24 hours). Measurements of mean cuticle thickness at the transverse midpoint of the second leg tarsus were taken under electron microscope. Results/Conclusion: All strains possessed resistance that was inhibited by the synergists, with the Parramatta and Melbourne No.2 indicating esterase-dominance, and Alice Springs and Melbourne No.4 indicating cytochrome P450 monooxygenase-dominance. Cuticular measurements demonstrated that bed bugs surviving deltamethrin exposure had significantly thicker cuticles, denoting a novel form of resistance in these insects. doi: 10.1603/ICE.2016.92553

 

You can also see Stephen Doggett (co-author and photographer of A Guide to Mosquitoes of Australia) speaking on photographing mosquitoes to in the symposium “Insect Photography Symposium: Bringing the Small to the World.


You can join the conversation on Twitter and keep an eye on all the fun in Orlando by keeping an eye on the tweet stream!

 

Taking Australian wetland research to China

jayne_mosquitotrap

My PhD student Jayne Hanford has been super busy this year. Not much more than a year into her candidature and she has already locked away a summer of research and has been presenting her findings at conferences here in Australia as well as overseas.

After recently sharing our research at the Society for Wetland Scientists Annual Conference held in Corpus Christi, Texas, USA and the Mosquito Control Association of Australia conference on the Gold Coast, Jayne is off to China for the 10th INTECOL International Wetlands Conference.

Her research is focused on understanding the links between wetland vegetation, aquatic biodiversity and mosquito populations. Better understanding of these links will assist management strategies that minimise actual and potential pest and public health risks associated with mosquitoes and urban wetlands.

Our abstract for the conference is below:

Is the Biodiversity Value of Constructed Wetlands Linked to their Potential Mosquito-Related Public Health Risks?

Jayne Hanford1, Cameron Webb2, Dieter Hochuli1

1School of Life and Environmental Sciences, The University of Sydney, Australia; 2Department of Medical Entomology, Westmead Hospital and The University of Sydney, Westmead, Australia

 Stormwater treatment wetlands constructed in cities can enhance the sustainability of urban biodiversity by providing wildlife refuge areas and habitat connectivity. However, the creation of wetlands for stormwater infrastructure can increase risks to public health and wellbeing by proliferating nuisance-biting and pathogen-transmitting mosquitoes. In severe cases, this proliferation can erode goodwill in the community for creating and protecting valuable wetland systems.  We compared mosquito assemblages at 24 natural and constructed urban wetlands in the greater Sydney region, Australia. Our aim was to determine if stormwater wetlands constructed with the goal to support high biodiversity value also had reduced associated mosquito risks. Wetlands were located across a gradient of urbanisation determined by surrounding human population density, and included sites with different aquatic and riparian habitat complexity and availability. Adult and larval mosquitoes and aquatic macroinvertebrates were sampled on two occasions through summer and autumn. Aquatic macroinvertebrates were used to derive health indices, as well as being a relative measure of aquatic diversity.  Diversity of adult mosquito species was high, and abundance varied greatly between wetlands. Macroinvertebrate assemblages were also highly variable between sites. Wetlands with greater habitat complexity had lower adult mosquito abundance and greater mosquito species diversity, compared to stormwater-specific wetlands with minimal available habitat. As expected, mosquito assemblages did not respond to urbanisation and aquatic macroinvertebrate assemblages per se, but appeared to respond to a complex suite of coarse and fine-scale features that may affect a wetland’s biodiversity value.  Effectively integrating wetlands into cities requires balancing their design for water infrastructure purposes, biodiversity resources and public health and wellbeing requirements. Understanding the risks as well as the benefits will enhance the value of constructed urban wetlands in sustainable cities while minimising public health risks posed by mosquitoes.

Jayne will be speaking in the “The next generation of wetland science: ecosystems, applications, and engineering” session in the Nanhu Room 1520-1530 on Wednesday 21 September.

You can keep an eye on whats happening in China by following Jayne on Twitter and checking the hashtag

westernsydneywetlands

The Society for Wetland Scientists Annual Conference held in Corpus Christi, Texas, USA back in May included a paper by Jayne titled “Risky Wetlands? Conflicts between biodiversity value and public health” and prompted some great feedback and discussion among wetland scientists at the meeting. It was a successful trip and a timely reminder that I must get to one of the SWS meetings sometime soon, perhaps Puerto Rico?

Keep an eye out for Jayne’s research publications soon!

 

 

 

Around the world in a thousand fleas

fleas

The International Congress for Tropical Medicine and Malaria (ICTMM) kicks off in Brisbane, QLD, Australia this week running from 18 through 22 September. This is a big conference and wonderful for local researchers to be showcased to an audience of international scientists from our own backyard in QLD.

I couldn’t make this meeting unfortunately but luckily my wonderful PhD student Andrea Lawrence will be presenting some of our flea research as part of the Australian Society of Parasitology conference that is incorporated into ICTMM this time around.

Andrea has been doing some excellent research during her candidature and you can read some of it here [Evaluation of the bacterial microbiome of two flea species using different DNA isolation techniques provides insights into flea host ecology] and here [Integrated morphological and molecular identification of cat fleas (Ctenocephalides felis) and dog fleas (Ctenocephalides canis) vectoring Rickettsia felis in central Europe].

This week she will be sharing her research into the genetics of global cat flea populations. You can catch Andrea on Tuesday 20 September in the Zoonoses session in M4, 13:00-15:00.

Our abstract is below:

One thousand fleas from fifty countries: global genetic structure and morphometrics of the common cat flea (genus Ctenocephalides) reveals phylogeographic patterns and resolves the generic complex.

Andrea Lawrence, Cameron E. Webb and Jan Šlapeta

School of Life and Environmental Sciences (SoLES), Faculty of Veterinary Science, The University of Sydney, Australia and Department of Medical Entomology, The University of Sydney and Pathology West, ICPMR, Westmead, Australia

The common cat flea and its relatives (genus Ctenocephalides) are considered the most successful ectoparasites on earth. The widespread parasitisation of these insects on mammals closely associated with humans (e.g. dogs and cats) represents significant potential for vector borne disease transmission. Fleas of the genus Ctenocephalides represent a unique model to study the effects of modern human migration and geographic and climatic barriers on parasite diversity and diversification. We have amassed a world-wide collection of Ctenocephalides over a period of 7 years, and analysed over 1000 flea samples from ca. 50 countries representing all continents bar Antarctica. Novel integration of morphology, morphometrics and molecular identification and phylogenetics using a combination of four mitochondrial and nuclear DNA markers, reveals phylogeographic patterns and evolutionary relationships of global cat flea populations. These techniques provide resolution of the long disputed Ctenocephalides generic complex, which has not yet been definitively resolved despite its significance in veterinary and public health. Understanding of contemporary population structure inferred from global phylogeographic analysis has implications for parasite and flea-borne disease management. It is hoped that this work will form the authoritative estimation of the origin of the genus Ctenocephalides and the subsequent species evolution and migratory radiation.

Keep an eye on the official conference hashtag [#ICTMM2016] and why not follow Andrea on Twitter for more!

The lead image on this article is modified from Andrea’s paper, “High phylogenetic diversity of the cat flea (Ctenocephalides felis) at two mitochondrial DNA markers

 

 

 

 

 

Moving pictures and managing mosquitoes

Mangroves_Video_June2016

For a few months now I’ve been thinking through some future options for the blog and my science communications activities. I’ve been toying around with starting a podcast or video blog about my work in local wetlands.

#MosquitoWeek has just happened in the U.S. and as it coincided with the close of entries with the Entomological Society of America YouTube competition, I thought what better time to play around with putting together a video.

A year or so ago I had the chance to see Karen McKee (aka The Scientist Videographer) talk about social media and the ways she uses video as a critical component of her community engagement and communications. Since I’m already using Instagram to connect followers with my various wetland sites and mosquito studies (as well as other things), I’ve thought video could be a way to go.

Interesting too since images and video are (or are soon to be) increasingly dominant in social media.

I’m an advocate for mosquito control to be part of overall wetland management. I think I’m sometimes seen as the enemy of wetland and wildlife conservation, not surprising given the perception of mosquito control still influenced by the DDT debate. As we push for the construction and rehabilitation of urban wetlands, the pest and public health risks associated with mosquito populations do need to be considered by local authorities.

I’m often arguing that ecologically sustainable mosquito management is actually critical to wetland conservation. If you’re encouraging the community to visit your wetlands, what happens when they’re chased away by mosquitoes? What about the community living around the wetland? Will nuisance-biting erode the good will of the community for wetland conservation?

You can watch my video, “Why is mosquito management important in our local wetlands?”, at YouTube or below:

You can check out some of my other posts of wetlands, mosquitoes and social media below:

Should we start pulling out mangroves to save our wetlands?

Does wetland rehabilitation need mosquito control?

Can social media help track environmental change?

Mosquitoes, constructed wetlands, urban design and climate change: Some workshop resources

Let me know if you’d be interested in seeing more videos! Send me a tweet.

Summer summary of mosquito media madness

Webb_ABC24_Zika_Media

Summer is always a busy time for me. As well as plenty of time sloshing about in the wetlands, there is often lots of interest from mosquito-curious media. There has been some intense bursts of activity in previous summers but the 2015-2016 was particularly interesting.

I certainly covered some new ground this summer. I responded to over 160 individual media requests in the past 6 months. From flies and food safety to the emergence of Zika virus. Here is a wrap from my media adventures and some valuable lessons learned for future science and public health communication.

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The good news of new virus discoveries

Usually, the discovery of a new mosquito-borne virus brings with it new concern for public health. This time though, there was some good news.

Towards the end of 2015, a paper reporting on a collaborative research project between University of Queensland, QLD Health and University of Sydney was published in Virology. This was the first publication detailing the discovery of Parramatta River virus, an insect specific virus that exclusively infects the mosquito Aedes vigilax. This virus does not infect people and poses no health risk.

A joint media release was issued by University of Queensland and University of Sydney and there was plenty of media attention. Not surprising given the usual negative associations with mosquito-borne pathogens!

There were dozens of articles, much of the attention focused on the team at University of QLD. Dr Jody Hobson-Peters was kept busy with local media including ABC and Brisbane Times. It was a great experience sharing the research with colleagues in Queensland, particularly great seeing so much exposure for PhD student Breeanna McLean and her newly published research.

I was surprised at how little attention there was in the news from Sydney media. The lesson here though was more about bad timing than uninteresting research. A couple of weeks after the initial media release, I forwarded around a few emails and sent out a couple of tweets and next thing you know, we made the front page of the local newspaper, the Parramatta Advertiser (see above). It was some great local coverage, not only about the virus discovery but it also provided an opportunity to raise awareness of mosquitoes and mosquito-borne disease on the eve of summer!

Lesson learned: A good reminder that if your research isn’t picked up immediately, give it another shot a few weeks later. Timing may make all the difference but perseverance does too!

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To stop sickness, swat or spray

Just in time for Christmas lunch and summer holiday picnics, I published an article on flies and food safety at The Conversation. I really expected this article to slip under the radar of most people. Coming out on Christmas eve doesn’t seem likely many would be clicking about on the internet but within a few days over 600,000 people had clicked on the piece!

Many of those clicks were thanks to the article being shared by IFLS but there was also plenty of interest from local media and I was busy with interview requests from ABC Local Radio across the country. Who doesn’t love hearing about how flies poop and vomit on your food? I was even interviewed by Grey Nomad Magazine!

Lesson learned: Applying a little science to seasonal urban myths and common uncertainties can prove popular and may be a good opportunity to promote a little science!

wetweather_Jan2016

Rain, rain everywhere with mozzies soon to come

With all the talk of El Nino and predictions of a hot and dry summer for the east coast of Australia, the summer was actually reasonably mild and extremely wet. Sydney was particularly battered by a series of storms and intense rainfall early in 2016.

More water generally means more mosquitoes. In response to the rain, many media outlets were interested in chatting about the prospects of a bumper mosquito problem. As well as talking about the prospects of an increase in mosquito-borne disease risk, it was a great opportunity to talk about personal protection measures.

There were some radio, print and tv spots that provided opportunities to talk about how to choose and use the right repellents.

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In 2015 I published a paper in the Medical Journal of Australia explaining that health authorities need to provide more guidance on how the community can get mosquito repellents working more effectively.

Typical health warnings and media release from health authorities (usually limited to grabs on news bulletins) but when there is an opportunity to do longer form radio interviews, there is a chance to put an emphasis on aspect of public health messages. The hook to get these longer spots is giving more than just warnings, by mixing up some interesting things about mosquitoes, you can catch a little extra attention and sneak in the public health messages between the fun and fascinating facts about mosquitoes!

One news outlet was really insistent in grabbing a hold of me for some comments ahead of the evening bulletin. They even sent a crew to meet me in the city while I was taking the kids along to the Sydney Festival!

Lesson learned: When doing tv for the evening news, it is ok to wear a t-shirt, shorts and runners just so long as you have a rain jacket handy to make you like like you could have just stepped straight out of the wetlands!

Zika_TheProject_Jan2016

From African forests to South American cities

While many of us were keeping our eyes on the developing outbreak of mosquito-borne Zika virus in South America towards the end of 2015, it wasn’t until February 2016 that the situation really grabbed the attention of the world’s media.

In late January, I published a piece at The Conversation titled “Does Zika virus pose a threat to Australia?” It prompted a little interest but it was the media conference coordinated by University of Sydney Media and Communications together with Australian Science Media Centre (AusSMC) that coincided with the announcement of the World Health Organization that the Zika virus outbreak was a Public Health Emergency of International Concern.

Together with colleagues from the University of Sydney’s Marie Bashir Institute of Infectious Disease and Biosecurity, I spoke at a media conference broadcast nationally on ABC News 24. There was a huge amount of media stories stemming from this media conference with over 500 individual articles identified across radio, tv, print and online. During the days and weeks following, I felt like I was spending more time at the ABC studios in Ultimo than I was in our lab! There were days when I spent hours on the phone doing radio interviews.

There were a couple of great longer form interviews that I really appreciated the opportunity to contribute to such as ABC Radio National’s Health Report and Rear Vision. There were also a couple of podcasts too, check out Science on Top and Flash Forward.

This flood of media requests also exposed me to a few more new experiences. There were live tv appearances on Sunrise, ABC News 24 and Sky News but probably one of the most interesting was my spot on Channel Ten’s The Project. It was interesting for a number of reasons.

Firstly, I was warned early on that one of the guests on the panel was comedian Jimmy Carr, a somewhat controversial figure notorious for jokes a little too close to bad taste. I’m not typically one to play the “wacky scientist” during interviews but what I was most cautious of was not being seen to be treating a very serious disease outbreak too lightly. I was determined to play the straight guy. In the end the interview turned ok but there were a couple of awkward moments that, luckily, ended up being edited out.

Secondly, simply doing the interview was unusual. It was a pre-recorded interview with me in a tiny room at the Channel Ten studio in Sydney and the panel in the Melbourne studio. I was sitting in front of a green-screen, staring down the camera with an earpiece blasting away in my ear. I have done live crosses before but they’re all been one-on-one interviews. This time it was with the panel and I found it incredibly difficult to get the feel for each of the panelists when they were asking questions. Missing that eye-to-eye contact was a disconcerting experience. Luckily, all turned out well in the end.

Lesson learned: Lots (I mean LOTS) learned while dealing with the interest in Zika virus! Probably another post in itself…but I would say that managing this volume of media wasn’t easy and it did eat up a lot of time (even though communicating public health messages is central to my “day job”) but this was important work.

Webb_SkyNews_Jan2016

A morning with Dr Karl!

When it comes to science communicators in Australia, there are few with a higher profile than Dr Karl Kruszelnicki. We’d spoken on a number of occasions about mosquitoes but I’d never actually met him in person before. “Dr Karl” invited me to hang out for a morning recording interviews for ABC News 24, ABC Local Radio and also guest on his national “Science Talk” segment on Triple J’s Mornings Show with Zan Rowe.

The experience of a behind-the-scenes perspective on Karl’s hectic schedule and how he manages the frenetic pace of work at the ABC was an eye opener. Doing the hour long segment on Triple J was great, enlightening to get questions from a slice of the Australian community I don’t usually cross paths with when doing the usual community engagement. I good reminder of just how much anxiety there can be within the community when news of international disease outbreaks occur. Not surprising given the thousands of Australians travelling to South America each month….with more to come later this year when the Rio Olympic Games kick off!

You can listen to the segment here and you can also follow Dr Karl on Twitter.

Lesson learned: From a public health perspective, this is a great reminder that the concerns and anxieties around infectious disease can change depending on the sector of the community you’re dealing with. The core messages may remain the same but you’ll always need to consider your audience when fine tuning your public health messages.

TripleJ_Zika_Feb2016

So, was all this worth it?

It was stressful. It was fun. It eroded much of my time that may have been spent in other ways but I see this as “doing my job” perhaps a little more than pure research scientists do. But how does all this convert into tangible metrics. How do you measure the reach and economics of all these media activities?

I’m fortunate to be supported by the University of Sydney media and communications team that helps out by providing some data on the metrics of my media activities each summer. What was all this time and effort worth?

Between November 2015 and Match 2016, I was quoted in over 160 media items. This adds up to a cumulative audience of around 8.9 million people, that is quite some reach! How much was it worth? Based on current advertising rates, about $1.6 million.

I’ve written before about how we can better value science and public health communication. Collecting these types of metrics can be useful for a range of purposes. Recently, I’ve been including media engagement as an “in kind” contribution to grant applications with valuation calculated on average media coverage that may be expected.

The lesson here is to take the time to record your media activities, not just so you have a list to demonstrate quantity but also so you can assess audience and value to your media activities. Work with your media and communications departments to see what extra information you can collect.

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