A flood of festive season media coverage


Spring is gone and with the arrival of summer comes the mosquitoes. Calls from the media inevitably follow shortly after. I have no doubt many journalists, broadcasters and producers have my name in their diaries, circled brightly in red, on the first day of summer!

It is a fun part of my job to deal with the media. Its more than just getting a chance to talk about mosquitoes and their role in the local environment, it also provides an opportunity to do some important public health communications around the issues of mosquito bite prevention and management of mosquito-borne disease.

Scorchers, sun protection, and buzzing bloodsuckers

What got the ball rolling this year was a joint media briefing arranged by ausSMC. Alongside colleagues talking about heat waves, summer storms, sun protection and bushfire, I shared some tips on protecting yourself from mosquito bites and mosquito-borne disease this summer. It was interesting speaking alongside Professor Sanchia Aranda, CEO of Cancer Council Australia, and comparing the ways we promote safe and effective use of sunscreens and mosquito repellents. This was picked up on in additional media coverage. Overall, there was over 300 local and international articles following this media briefing!

The briefing provided an opportunity to fill a gap in public health communication I’ve identified (and tried to fill) in recent years. Health authorities are pretty good at providing advice on choosing mosquito repellents but less so on using them effectively. Ensuring repellents are actually used effectively is the best way to increase the protection of the community against mosquito-borne disease.

In early December we held our “Sydney Ideas: Mosquitoes in the City” event at Westmead. This was a great opportunity to speak to the community and the well attended event prompted some broader interest in the work of presenters.

It was a pleasure being able to visit the studios of ABC Radio National with Prof Tony Capon, Professor of Planetary Health at the University of Sydney, to discuss with Philip Adams how urbanisation and a changing climate may influence local mosquito populations and mosquito-borne disease risk. I’m working more and more with Tony so nice to share the opportunity to talk about this initiative with him on national radio. You can listen back here. This work is strongly linked to the theme of the “Mosquitoes in the City” event and there is clearly much to learn regarding the place of mosquitoes, wetlands, wildlife and mosquito-borne disease at the fringes of our metropolitan regions under the influence of a changing climate and the ways urban design responds to the threat.



Why me? I wish mozzies would bite my friends instead!

There was another boost in interest resulting from a spot on ABC News 24 Weekend Breakfast. The accompanying online article explaining why mosquitoes are more likely to bite some people more than others then sparked considerable interest! What followed was a bunch of radio and television interviews.

There was also a follow up article at News.com.au and this was also picked up on “Kids News” who republished a modified version of the story together with some suggestions for classroom learning exercises. Nice.

There were two different experiences with ABC News. The appearance on Weekend Breakfast was great. I’ve done segments with Andrew Geoghegan and Miriam Corowa before, have always been impressed with their knowledge and interest. I really enjoy the relaxed feel on the show. Was also a pleasure working with Dale Drinkwater, the producer, who put together the segment and accompanying article.

A couple of days later I appeared on News Breakfast with Virginia Trioli. As the program is produced out of Melbourne, I had to do a live cross from the Sydney studios. I always find these interviews a little uncomfortable as I’m tucked away in a small, dark recording booth staring down a camera and hoping my ear piece doesn’t fall out! I’m sure there is an art to these but I’m not sure I’ve mastered that just yet.


Once the mozzies start biting…

With the warm weather arriving and everyone’s minds turning to summer, there is always a flood of festive season-related media stories. Once the mozzie stories started popping up, many more media outlets starting running segments.

There were also warnings about the health threats of mosquitoes over the festive season from local health authorities.

I had the chance to visit many radio and television studios to conduct interviews, this time it was the first opportunity to visit the Macquarie Radio (home to 2UE and 2GB) for what turned out to be a relatively long (by commercial radio standards) interview with Tim Webster on Talking Lifestyle/2UE including a few callers asking about mosquito repellents, disease risk and what the “purpose” of mosquitoes actually is! Listen back via the Holiday and Home podcast.

Taking talkback can be tricky. I’m fortunate enough to have had an opportunity to do this reasonably routinely. I appreciate the opportunity to get a feel for what the community wants to know about mosquitoes, we should be taking these things into account when designing fact sheets and other communication material. There is no point in simply systematically repeating what has come before.

Live TV can also be tricky. I also had the chance to do segments on Channel Nine’s Today and Today Extra programs. These are always fun and I do find it fascinating to see how the behind-the-scenes production of these shows get put together.

Even the local newspaper, the Parramatta Sun, ran a nice story with great shot of me among the mangroves of the Parramatta River. It is also fun dragging photographers out into the wetlands. This time a fun shot of me from a different perspective other than simply standing beside a mosquito trap!


There was certainly plenty of “buzz” (or should that be “hum”) about mosquitoes over recent weeks. Great to see other articles pop up by fellow science communicators as well as the occasionally celebrity. There can never be too many ways to get the message out!

The mosquito coil conversation

At the point where I thought everyone was getting sick of mosquitoes, my latest article on the safe and effective use of mosquito coils was published at The Conversation (as well as being republished by ABC News). To date there have been about 90,000 clicks on the article, highlighting just how interested people are in the topic.

There were a bunch of other interview requests on the back of this including ABC Sydney, ABC Brisbane and ABC Adelaide. You can listen back to my chat with James Valentine on ABC Nationwide Afternoons here.

It isn’t always easy managing media requests

To finish up, I think it is important to share some of the reality of wrangling all these media requests. Most importantly, it takes time. It takes time to prepare and it takes much more time to actually do these activities.

For live television appearances, that often only last a few moments, you’re typically asked to arrive at the studios 30-40min prior to scheduled interview. Notwithstanding the travel time back and forth from studios (often very early in the morning), this means the interruption to the day isn’t insignificant. There was one day that I participated in two different teleconferences while in transit to and between interviews at ABC in Ultimo and Channel Nine in Willoughby!

The other thing is that sometimes you’ll get bumped. I was scheduled to chat on a live television program that requested I bring along a cage of live mosquitoes. This is generally not a problem but it does take time, especially when I have to actually collect field caught mosquitoes especially for this purpose. Unfortunately, the segment got bumped on one day, rescheduled for the next and then bumped again for a second time.

It would be easy to get really upset in these circumstances but it is a reality of dealing with the media. Don’t take it personally as these things are mostly out of your control. If you’re keen to engage with the media, this is just one of the many challenges you’ll need to learn to manage.

Spot any other cool mozzie media things? Join the conversation on Twitter or Facebook!



Talking wetlands, wildlife and mosquitoes at the 2017 Australian Entomological Society Meeting


I’ll be in Terrigal, on the NSW Central Coast, for the 2017 Australian Entomological Society conference and taking the opportunity to present a summary of a number of collaborative projects undertaken in recent years, from working out how surrounding landuse influences the mosquito populations in urban mangroves to how important mosquitoes are to the diet of local bats.

Together with a range of colleagues, I’ve been undertaking research into the factors driving mosquito and mosquito-borne disease risk in urban wetlands. It is a complex puzzle to solve with more than just mosquitoes determining local pest and public health risks. However, with outbreaks of mosquito-borne Ross River virus on the rise in recent years, including urban areas of Australia, there is a need to better understand the factors at play.

There is a range of factors that may increase the risk of Ross River virus, they include suitable wetlands, wildlife reservoirs of the pathogen and mosquitoes. Understanding the mosquitoes associated with urban estuarine and freshwater wetlands is critical.

Investigating the role of surrounding landuse in determining the mosquito communities of urban mangroves, we found that industrial and residential areas tended to increase abundance of mosquitoes, perhaps due to direct or indirect impacts on the health of those mangroves. We’ve found previously that mosquitoes problems are often associated with estuarine wetlands suffering poor health, perhaps this is determining the increased mosquito risk we identified? You can read more in our publication here.

Expanding the investigation to look at urban freshwater wetlands, it was found that there was a high degree of variability in local mosquito populations and that each wetland needed to be assessed with consideration to be given to site-specific characteristics. You can read more about our work investigating mosquito assemblages associated with urban water bodies in our publication here.

More research is underway in this field and my PhD student, Jayne Hanford, has already started collecting some fascinating data on wetland biodiversity and local mosquito populations.

While the focus of our studies is often prompted by concern about Ross River virus, interestingly, in recent years we’ve found considerable activity of Stratford virus. This is not currently considered a major human health concern but given how widespread it is, it raises concerns about the suitability of local wildlife, even in Western Sydney, to represent important reservoirs of mosquito-borne pathogens. You can read more about Stratford virus in our publication here.

The final piece of the puzzle is to understand the ecological role of mosquitoes. Where their potential health threats are deemed significant, how could management of mosquito populations have unintended consequences for other wildlife. What about the animals that eat mosquitoes? A number of years ago we did some research to determine the importance of mosquitoes in the diet of coastal bats. While there was no indication that mosquitoes are a critical component of their diet, they are still being snacked on and mosquito control programs need to consider any local ecological impacts.

Now, how am I going to squeeze all this into 15 minutes….

The presentation abstract is below:

What drives mosquito-borne disease risk in urban wetlands?

Webb, C. (1, 2), J. Hanford (3), S. Claflin (4), W. Crocker (5), K. Maute (5), K. French (5), L. Gonsalves (6) & D. Hochuli (3)

(1) Department of Medical Entomology, NSW Health Pathology, Westmead Hospital, NSW 2145; (2) Marie Bashir Institute of Infectious Diseases and Biosecurity, University of Sydney, Camperdown, NSW 2006; (3) School of Life and Environmental Sciences, Faculty of Science, The University of Sydney, Camperdown, NSW, 2006; (4) Menzies Institute for Medical Research, University of Tasmania, Hobart, TAS, 7000; (5) Centre for Sustainable Ecosystem Solutions, Biological Sciences, Faculty of Science, Medicine & Health, University of Wollongong NSW, 2522; (6) School of Arts and Sciences, Australian Catholic University, North Sydney, NSW, 2060.

Managing pest and public health risks associated with constructed and rehabilitated urban wetlands is of increasing concern for local authorities. While strategic conservation of wetlands and wildlife is required to mitigate the impacts of urbanisation and climate change, concomitant increases in mosquitoes and mosquito-borne disease outbreak risk must be addressed. However, with gaps in our understanding of the ecological role of mosquitoes, could control strategies have unintended adverse impacts on vertebrate and invertebrate communities? A series of studies were undertaken in urban wetlands of greater Sydney to investigate the role of land use, wetland type and wetland aquatic biodiversity in driving the abundance and diversity of mosquito populations. A diverse range of mosquitoes, including key pest an vector species, were found in urban environments and mosquito-borne pathogens were detected in local populations, implicating local wildlife (e.g. water birds and macropods) as potential public health risk factors. Estuarine wetlands are locally important with the percentage of residential land and bushland surrounding wetlands having a negative effect on mosquito abundance and species richness while the amount of industrial land had a significant positive effect on species richness. Mosquito control in these habitats is required but insectivorous bats were identified as mosquito predators and the indirect implications of mosquito control should be considered. The aquatic biodiversity of urban freshwater wetlands influenced the species richness of local mosquito populations indicating vegetation plays an important role in determining local pest species. However, the matrix of wetland types also influences the abundance of mosquitoes in the local area. These results demonstrate the need for site-specific investigations of mosquito communities to assist local authorities develop policies for urban development and wetland rehabilitation that balance the need for conservation with reduced public health risks.

To keep up to date on what’s happening at the conference, check out the program online or follow the conversation on Twitter.


Could a podcast stop mosquito bites?


This week I’m attending OzPod 2016: the Australian Podcast Conference, a workshop at the ABC, Ultimo. Celebrating International Podcast Day, the workshop brings together podcasters for “an event for the expanding podcast industry to escape the studio or office and meet with peers to share experiences, information, insights and ideas around audience acquisition and retention, new technologies, the rise of the podcast in traditional media, monetizing and of course the fine art of storytelling.”

 So, why am I going? I don’t even have a podcast!

I may not have a podcast now but I hope to start playing around with the platform soon as a complement to my other efforts to spread the word on science communication and public health awareness.

I’ve been thinking about kicking off a podcast for a while but have been a little reluctant due to time commitments. More importantly, I’ve also wanted to have a clear idea of what exactly I want to do.

In a previous life, I co-hosted a radio show on FBI Radio (during their test broadcast days) with my wife called “Good Morning Gidget”. It was a Saturday morning show of surf music and interviews with professionals involved in a wide range of coastal-based activities, from marine biologists to surf shop owners. Despite the early start on a Saturday morning, it was a load of fun. I’d also worked behind the scenes producing a couple of music shows. If I had more time, I really would have liked to pursue more work with community radio.

Perhaps podcasting will be the backup plan.


It’s great to listen back to packaged interviews with radio, like the Health Report (I’m talking zika virus) but I was also lucky enough to have a chance to contribute to a few podcasts this year. I spoke with Science On Top about the outbreak of Zika virus and the implications it has for Australia, Flash Forward on what will happen if we eradicate mosquitoes from the planet and ArthroPod on what its like to study mosquitoes for a living!

All these were a lot of fun and were really motivating for me to want to get started with podcasting myself.

I feel like my experience with sound recording and ongoing engagement with media provides a solid background in most of the technical skills I need to get started. I’m hoping I’ll leave the OzPod 2016 conference with a few more tips on story telling and structuring a podcast too.

What I’ve been struggling with is format. I like the conversational nature of most podcasts but as I’ll probably be doing everything myself, perhaps a more structured and edited podcast is the go?

There are very few podcasts I listen to that are built around a one-person show. I’m not sure I could pull it off. Does anyone really want to listen to me ramble on for 20 mins about mosquitoes? 40minutes?

Sometime over the coming summer I hope to launch a short series of podcasts covering some of the basics of mosquito biology and how that relates to the ways we protect ourselves and our families from mosquito bites and mosquito-borne disease. I want to share my fascination with mosquitoes and explore some of the gaps in our understanding of mosquitoes, particularly their role in our local environment. 

Hopefully I can recruit some of my colleagues from around Australia for a chat too so we can share a little about the science behind our public health messages and what life is like to be chasing mosquitoes around swamps all summer

Sound like a good idea? Join the conversation on Twitter and let me know what you think, would you listen to a podcast about Australian mosquitoes?








Social media and blood suckers showcased at the International Congress of Entomology


Digital technology is changing a lot about how we undertake entomological research and communicate the results of that research to the community and policy makers.

This week in Orlando, Florida, is the International Congress of Entomology (ICE). A huge gathering of entomologists from around the world. While it was a great pleasure to be invited to participate, I couldn’t get over there this time.

I will, however, have a chance to present my work in the Symposium “Entomology in the Digital Age”  Friday, September 30, 2016 (01:30 PM – 04:45 PM), Convention Centre Room W222 A.

In the presentation I’ll share some of the reasoning behind my use of social media to engage the community with both entomological research and public health communication. Most importantly, it will focus on some of the metrics I’ve recorded alongside my use of social media, maintaining a blog of research and writing for outlets such as The Conversation.

I’ve written about my use of social media and how it can help extend the reach of public health messages and presented on the topic alongside a range of great speakers at the 2014 Entomological Society of America meeting in Portland.

This time around, technology is playing an even more direct role in my presentation! I’ve pre-recorded my presentation and it will be shown to the audience on the day among other presentations. I’ll also be checking into the session to answer questions. Despite the fact I’ll need to be up around 1:30am due to time differences, it should be fun.

See the abstract below…

Taking entomological research from the swamps to the suburbs with social media

Cameron E Webb

Connecting scientists and the community is critical. This is particularly the case for medical entomologists working in the field of mosquito-borne disease where the translation of entomological research into improved public health outcomes is a priority. While traditional media has been the mainstay of public health communications by local authorities, social media provides new avenues for disseminating information and engaging with the wider community. This presentation will share some insights into how the use of social media has connected new and old communications strategies to not only extend the reach of public health messages but also provide an opportunity to promote entomological research and wetland conservation. A range of social media platforms, including Twitter, Instagram, and WordPress, were employed to disseminate public health messages and engage the community and traditional media outlets. Engagement with the accounts of traditional media (e.g. radio, print, television, online) was found to be the main route to increased exposure and, subsequently, to increased access of public health information online. With the increasing accessibility of the community to online resources via smartphones, researchers and public health advocates must develop strategies to effectively use social media. Many people now turn to social media as a source of news and information and those in the field of public health, as well as entomological research more generally, must take advantage of these new opportunities. doi: 10.1603/ICE.2016.94611

If you’re at ICE, you can also catch up with my PhD student David Lilly who’ll be presenting our research into the development of insecticide resistance in bed bugs as part of the symposium “New Insights into Biology, Resistance Mechanisms, and the Management of the Modern Bed Bug” Friday, September 30, 2016, 01:30 PM – 04:45 PM, Convention Center, West Hall F4 (WF4).

Novel insecticide resistant mechanisms in the common bed bug, Cimex lectularius

David Lilly, Cameron E Webb and Stephen Doggett

Introduction: Research on field strains of Cimex lectularius from Australia has identified widespread resistance to pyrethroid insecticides, but variability in the magnitude expressed. To determine if differences in resistance mechanisms exist, collected strains were examined for the presence of metabolic detoxification and/or cuticle thickening. Methods: The presence and relative contribution of detoxifying esterases or cytochrome P450 monooxygenases were assessed. Bed bugs collected from Parramatta (NSW), Melbourne (VIC) – 2 strains, ‘No.2’ and ‘No.4’, and Alice Springs (NT) were exposed in topical bioassays employing deltamethrin and two pyrethroid synergists: piperonyl butoxide (PBO) and EN16/5-1. PBO inhibits both monooxygenases and esterases, whereas EN16/5-1 will inhibit esterases only. Thus in a comparative bioassay, the results can infer the dominant enzyme system. The Parramatta strain was then selected to study the potential presence of cuticle thickening. Nine-day-old male bed bugs were exposed to filter papers treated with the highest label rate of Demand Insecticide®(200mL/10L of 25g/L lambda-cyhalothrin) and were grouped according to time-to-knockdown (< 2 hours, ≥ 4 hours, and survivors at 24 hours). Measurements of mean cuticle thickness at the transverse midpoint of the second leg tarsus were taken under electron microscope. Results/Conclusion: All strains possessed resistance that was inhibited by the synergists, with the Parramatta and Melbourne No.2 indicating esterase-dominance, and Alice Springs and Melbourne No.4 indicating cytochrome P450 monooxygenase-dominance. Cuticular measurements demonstrated that bed bugs surviving deltamethrin exposure had significantly thicker cuticles, denoting a novel form of resistance in these insects. doi: 10.1603/ICE.2016.92553


You can also see Stephen Doggett (co-author and photographer of A Guide to Mosquitoes of Australia) speaking on photographing mosquitoes to in the symposium “Insect Photography Symposium: Bringing the Small to the World.

You can join the conversation on Twitter and keep an eye on all the fun in Orlando by keeping an eye on the tweet stream!



Taking Australian wetland research to China


My PhD student Jayne Hanford has been super busy this year. Not much more than a year into her candidature and she has already locked away a summer of research and has been presenting her findings at conferences here in Australia as well as overseas.

After recently sharing our research at the Society for Wetland Scientists Annual Conference held in Corpus Christi, Texas, USA and the Mosquito Control Association of Australia conference on the Gold Coast, Jayne is off to China for the 10th INTECOL International Wetlands Conference.

Her research is focused on understanding the links between wetland vegetation, aquatic biodiversity and mosquito populations. Better understanding of these links will assist management strategies that minimise actual and potential pest and public health risks associated with mosquitoes and urban wetlands.

Our abstract for the conference is below:

Is the Biodiversity Value of Constructed Wetlands Linked to their Potential Mosquito-Related Public Health Risks?

Jayne Hanford1, Cameron Webb2, Dieter Hochuli1

1School of Life and Environmental Sciences, The University of Sydney, Australia; 2Department of Medical Entomology, Westmead Hospital and The University of Sydney, Westmead, Australia

 Stormwater treatment wetlands constructed in cities can enhance the sustainability of urban biodiversity by providing wildlife refuge areas and habitat connectivity. However, the creation of wetlands for stormwater infrastructure can increase risks to public health and wellbeing by proliferating nuisance-biting and pathogen-transmitting mosquitoes. In severe cases, this proliferation can erode goodwill in the community for creating and protecting valuable wetland systems.  We compared mosquito assemblages at 24 natural and constructed urban wetlands in the greater Sydney region, Australia. Our aim was to determine if stormwater wetlands constructed with the goal to support high biodiversity value also had reduced associated mosquito risks. Wetlands were located across a gradient of urbanisation determined by surrounding human population density, and included sites with different aquatic and riparian habitat complexity and availability. Adult and larval mosquitoes and aquatic macroinvertebrates were sampled on two occasions through summer and autumn. Aquatic macroinvertebrates were used to derive health indices, as well as being a relative measure of aquatic diversity.  Diversity of adult mosquito species was high, and abundance varied greatly between wetlands. Macroinvertebrate assemblages were also highly variable between sites. Wetlands with greater habitat complexity had lower adult mosquito abundance and greater mosquito species diversity, compared to stormwater-specific wetlands with minimal available habitat. As expected, mosquito assemblages did not respond to urbanisation and aquatic macroinvertebrate assemblages per se, but appeared to respond to a complex suite of coarse and fine-scale features that may affect a wetland’s biodiversity value.  Effectively integrating wetlands into cities requires balancing their design for water infrastructure purposes, biodiversity resources and public health and wellbeing requirements. Understanding the risks as well as the benefits will enhance the value of constructed urban wetlands in sustainable cities while minimising public health risks posed by mosquitoes.

Jayne will be speaking in the “The next generation of wetland science: ecosystems, applications, and engineering” session in the Nanhu Room 1520-1530 on Wednesday 21 September.

You can keep an eye on whats happening in China by following Jayne on Twitter and checking the hashtag


The Society for Wetland Scientists Annual Conference held in Corpus Christi, Texas, USA back in May included a paper by Jayne titled “Risky Wetlands? Conflicts between biodiversity value and public health” and prompted some great feedback and discussion among wetland scientists at the meeting. It was a successful trip and a timely reminder that I must get to one of the SWS meetings sometime soon, perhaps Puerto Rico?

Keep an eye out for Jayne’s research publications soon!





Moving pictures and managing mosquitoes


For a few months now I’ve been thinking through some future options for the blog and my science communications activities. I’ve been toying around with starting a podcast or video blog about my work in local wetlands.

#MosquitoWeek has just happened in the U.S. and as it coincided with the close of entries with the Entomological Society of America YouTube competition, I thought what better time to play around with putting together a video.

A year or so ago I had the chance to see Karen McKee (aka The Scientist Videographer) talk about social media and the ways she uses video as a critical component of her community engagement and communications. Since I’m already using Instagram to connect followers with my various wetland sites and mosquito studies (as well as other things), I’ve thought video could be a way to go.

Interesting too since images and video are (or are soon to be) increasingly dominant in social media.

I’m an advocate for mosquito control to be part of overall wetland management. I think I’m sometimes seen as the enemy of wetland and wildlife conservation, not surprising given the perception of mosquito control still influenced by the DDT debate. As we push for the construction and rehabilitation of urban wetlands, the pest and public health risks associated with mosquito populations do need to be considered by local authorities.

I’m often arguing that ecologically sustainable mosquito management is actually critical to wetland conservation. If you’re encouraging the community to visit your wetlands, what happens when they’re chased away by mosquitoes? What about the community living around the wetland? Will nuisance-biting erode the good will of the community for wetland conservation?

You can watch my video, “Why is mosquito management important in our local wetlands?”, at YouTube or below:

You can check out some of my other posts of wetlands, mosquitoes and social media below:

Should we start pulling out mangroves to save our wetlands?

Does wetland rehabilitation need mosquito control?

Can social media help track environmental change?

Mosquitoes, constructed wetlands, urban design and climate change: Some workshop resources

Let me know if you’d be interested in seeing more videos! Send me a tweet.


Summer summary of mosquito media madness


Summer is always a busy time for me. As well as plenty of time sloshing about in the wetlands, there is often lots of interest from mosquito-curious media. There has been some intense bursts of activity in previous summers but the 2015-2016 was particularly interesting.

I certainly covered some new ground this summer. I responded to over 160 individual media requests in the past 6 months. From flies and food safety to the emergence of Zika virus. Here is a wrap from my media adventures and some valuable lessons learned for future science and public health communication.


The good news of new virus discoveries

Usually, the discovery of a new mosquito-borne virus brings with it new concern for public health. This time though, there was some good news.

Towards the end of 2015, a paper reporting on a collaborative research project between University of Queensland, QLD Health and University of Sydney was published in Virology. This was the first publication detailing the discovery of Parramatta River virus, an insect specific virus that exclusively infects the mosquito Aedes vigilax. This virus does not infect people and poses no health risk.

A joint media release was issued by University of Queensland and University of Sydney and there was plenty of media attention. Not surprising given the usual negative associations with mosquito-borne pathogens!

There were dozens of articles, much of the attention focused on the team at University of QLD. Dr Jody Hobson-Peters was kept busy with local media including ABC and Brisbane Times. It was a great experience sharing the research with colleagues in Queensland, particularly great seeing so much exposure for PhD student Breeanna McLean and her newly published research.

I was surprised at how little attention there was in the news from Sydney media. The lesson here though was more about bad timing than uninteresting research. A couple of weeks after the initial media release, I forwarded around a few emails and sent out a couple of tweets and next thing you know, we made the front page of the local newspaper, the Parramatta Advertiser (see above). It was some great local coverage, not only about the virus discovery but it also provided an opportunity to raise awareness of mosquitoes and mosquito-borne disease on the eve of summer!

Lesson learned: A good reminder that if your research isn’t picked up immediately, give it another shot a few weeks later. Timing may make all the difference but perseverance does too!


To stop sickness, swat or spray

Just in time for Christmas lunch and summer holiday picnics, I published an article on flies and food safety at The Conversation. I really expected this article to slip under the radar of most people. Coming out on Christmas eve doesn’t seem likely many would be clicking about on the internet but within a few days over 600,000 people had clicked on the piece!

Many of those clicks were thanks to the article being shared by IFLS but there was also plenty of interest from local media and I was busy with interview requests from ABC Local Radio across the country. Who doesn’t love hearing about how flies poop and vomit on your food? I was even interviewed by Grey Nomad Magazine!

Lesson learned: Applying a little science to seasonal urban myths and common uncertainties can prove popular and may be a good opportunity to promote a little science!


Rain, rain everywhere with mozzies soon to come

With all the talk of El Nino and predictions of a hot and dry summer for the east coast of Australia, the summer was actually reasonably mild and extremely wet. Sydney was particularly battered by a series of storms and intense rainfall early in 2016.

More water generally means more mosquitoes. In response to the rain, many media outlets were interested in chatting about the prospects of a bumper mosquito problem. As well as talking about the prospects of an increase in mosquito-borne disease risk, it was a great opportunity to talk about personal protection measures.

There were some radio, print and tv spots that provided opportunities to talk about how to choose and use the right repellents.


In 2015 I published a paper in the Medical Journal of Australia explaining that health authorities need to provide more guidance on how the community can get mosquito repellents working more effectively.

Typical health warnings and media release from health authorities (usually limited to grabs on news bulletins) but when there is an opportunity to do longer form radio interviews, there is a chance to put an emphasis on aspect of public health messages. The hook to get these longer spots is giving more than just warnings, by mixing up some interesting things about mosquitoes, you can catch a little extra attention and sneak in the public health messages between the fun and fascinating facts about mosquitoes!

One news outlet was really insistent in grabbing a hold of me for some comments ahead of the evening bulletin. They even sent a crew to meet me in the city while I was taking the kids along to the Sydney Festival!

Lesson learned: When doing tv for the evening news, it is ok to wear a t-shirt, shorts and runners just so long as you have a rain jacket handy to make you like like you could have just stepped straight out of the wetlands!


From African forests to South American cities

While many of us were keeping our eyes on the developing outbreak of mosquito-borne Zika virus in South America towards the end of 2015, it wasn’t until February 2016 that the situation really grabbed the attention of the world’s media.

In late January, I published a piece at The Conversation titled “Does Zika virus pose a threat to Australia?” It prompted a little interest but it was the media conference coordinated by University of Sydney Media and Communications together with Australian Science Media Centre (AusSMC) that coincided with the announcement of the World Health Organization that the Zika virus outbreak was a Public Health Emergency of International Concern.

Together with colleagues from the University of Sydney’s Marie Bashir Institute of Infectious Disease and Biosecurity, I spoke at a media conference broadcast nationally on ABC News 24. There was a huge amount of media stories stemming from this media conference with over 500 individual articles identified across radio, tv, print and online. During the days and weeks following, I felt like I was spending more time at the ABC studios in Ultimo than I was in our lab! There were days when I spent hours on the phone doing radio interviews.

There were a couple of great longer form interviews that I really appreciated the opportunity to contribute to such as ABC Radio National’s Health Report and Rear Vision. There were also a couple of podcasts too, check out Science on Top and Flash Forward.

This flood of media requests also exposed me to a few more new experiences. There were live tv appearances on Sunrise, ABC News 24 and Sky News but probably one of the most interesting was my spot on Channel Ten’s The Project. It was interesting for a number of reasons.

Firstly, I was warned early on that one of the guests on the panel was comedian Jimmy Carr, a somewhat controversial figure notorious for jokes a little too close to bad taste. I’m not typically one to play the “wacky scientist” during interviews but what I was most cautious of was not being seen to be treating a very serious disease outbreak too lightly. I was determined to play the straight guy. In the end the interview turned ok but there were a couple of awkward moments that, luckily, ended up being edited out.

Secondly, simply doing the interview was unusual. It was a pre-recorded interview with me in a tiny room at the Channel Ten studio in Sydney and the panel in the Melbourne studio. I was sitting in front of a green-screen, staring down the camera with an earpiece blasting away in my ear. I have done live crosses before but they’re all been one-on-one interviews. This time it was with the panel and I found it incredibly difficult to get the feel for each of the panelists when they were asking questions. Missing that eye-to-eye contact was a disconcerting experience. Luckily, all turned out well in the end.

Lesson learned: Lots (I mean LOTS) learned while dealing with the interest in Zika virus! Probably another post in itself…but I would say that managing this volume of media wasn’t easy and it did eat up a lot of time (even though communicating public health messages is central to my “day job”) but this was important work.


A morning with Dr Karl!

When it comes to science communicators in Australia, there are few with a higher profile than Dr Karl Kruszelnicki. We’d spoken on a number of occasions about mosquitoes but I’d never actually met him in person before. “Dr Karl” invited me to hang out for a morning recording interviews for ABC News 24, ABC Local Radio and also guest on his national “Science Talk” segment on Triple J’s Mornings Show with Zan Rowe.

The experience of a behind-the-scenes perspective on Karl’s hectic schedule and how he manages the frenetic pace of work at the ABC was an eye opener. Doing the hour long segment on Triple J was great, enlightening to get questions from a slice of the Australian community I don’t usually cross paths with when doing the usual community engagement. I good reminder of just how much anxiety there can be within the community when news of international disease outbreaks occur. Not surprising given the thousands of Australians travelling to South America each month….with more to come later this year when the Rio Olympic Games kick off!

You can listen to the segment here and you can also follow Dr Karl on Twitter.

Lesson learned: From a public health perspective, this is a great reminder that the concerns and anxieties around infectious disease can change depending on the sector of the community you’re dealing with. The core messages may remain the same but you’ll always need to consider your audience when fine tuning your public health messages.


So, was all this worth it?

It was stressful. It was fun. It eroded much of my time that may have been spent in other ways but I see this as “doing my job” perhaps a little more than pure research scientists do. But how does all this convert into tangible metrics. How do you measure the reach and economics of all these media activities?

I’m fortunate to be supported by the University of Sydney media and communications team that helps out by providing some data on the metrics of my media activities each summer. What was all this time and effort worth?

Between November 2015 and Match 2016, I was quoted in over 160 media items. This adds up to a cumulative audience of around 8.9 million people, that is quite some reach! How much was it worth? Based on current advertising rates, about $1.6 million.

I’ve written before about how we can better value science and public health communication. Collecting these types of metrics can be useful for a range of purposes. Recently, I’ve been including media engagement as an “in kind” contribution to grant applications with valuation calculated on average media coverage that may be expected.

The lesson here is to take the time to record your media activities, not just so you have a list to demonstrate quantity but also so you can assess audience and value to your media activities. Work with your media and communications departments to see what extra information you can collect.

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